Nestle MILO a popular household brand in Nigeria and Spanish giants Barcelona have agreed a four year global partnership to help enhance the quality of life of children in Asia, Oceania, Africa and Latin America.
Over the next four years, children in Asia, Oceania, Africa and Latin America can also look forward to initiatives organised by MILO and FC Barcelona such as:
Opportunities to develop and enhance football skills through a football tournament that aims to reward both goals and teamwork and incorporates Tiki-Taka.
Opportunities to receive professional training from the world’s best football coaches where MILO will be selecting and sending kids to train at the legendary Camp Nou.
MILO will be delivering a series of pop-up, mobile football fields delivered by the popular and well-loved MILO van to make recreation and play areas more accessible for kids.
Xavier Asensi, managing director Asia Pacific, FC Barcelona said: “Teamwork is the key for our partnership, and FC Barcelona and Nestle MILO are on the same team. Our values are complementary to Nestle MILO’s and through the various programmes and activities over the next four years, we aim to educate children about the benefits of a healthy lifestyle and the importance of exercise and physical activity as part of their growth.”
“Like MILO, we believe that through sport, children will gain the necessary tools and essential values which will give them the best start and set them up well for their adult lives.”
One of the key initiatives in Singapore in 2017 will be the launch of the MILO Cup, a local soccer tournament for young children between the ages of six to 14.
The best players from the MILO Cup will be subsequently shortlisted for the opportunity to train overseas with FC Barcelona.